May 2017–March 2022
Planned, managed, and produced a 90K-circulation weekly magazine covering the arts, lifestyle, news, and travel/recreation in 13 counties in northwest Lower Michigan.
Created annual editorial calendar and planned each weekly issue's lineup. Researched, developed, assigned, edited all feature articles; edited, fact-checked, and proofed each issue's articles, columns, and non-syndicated copy according to in-house and AP Style rules).
Wrote multiple features per month as well as front-of-book copy.
Worked closely with art director to brainstorm, select, and collaborate on layout and design of cover and interior editorial content.
Wrote and generated Northern Express' twice-weekly digital newsletter, as well as uploaded each issue's stories and art to maintain the publication's website and limited social channels.
As the lone editorial staffer, I managed and worked closely with our art director and a rotating team of 15+ freelance writers/ photographers of varying skill levels.
ECI Healthcare, a Schumacher Clinical Partner
As part of the company's 2012 rebranding, I drove the overall content strategy to support the recruiting and new business development arms of a national healthcare company and its subsidiaries (Emergency Consultants, Hospitalist Consultants, Clinix medical practice management software, and SymMetric Revenue Solutions medical billing and coding services).
Ensured quality and accuracy in all written content, but just as importantly (a true rarity when medicine, hospitals, and Medicare are involved) made certain that all content that I touched transformed complicated topics (e.g., Do Your Hospitalists Deliver ROI for HFMA magazine) into the most engaging, info-packed content possible—a way of treating the often-overwhelmed physicians, executives, or patients we targeted like human beings with specific problems to solve, rather than potential clients with time and money to waste.
Developed annual and quarterly content calendars and wrote all print and digital content (including but not limited to print and online articles, company's rebranded and SEO-supercharged website, blogs, white papers, case studies, infographics, ebooks, print and digital ads, landing pages, UX copy, social media, and sales collateral) to support ECIHP and its subsidiaries' B2B and B2C needs.
Assisted the executive team by writing and/or editing thought leadership articles, speeches and presentations, video scripts, annual reports, etc.
Editor in Chief
Traverse City Business News & The Ticker e-news site
Researched, concepted, assigned, edited, and wrote editorial content for monthly business journal (Traverse City Business News) and hyper-local daily e-news (www.theticker.tc) website. Managed a team of 20+ freelance writers; ran The Ticker’s social accounts; edited and voiced on-air news segments for local radio stations; spearheaded the publication’s 2009 redesign; assisted in planning and hosting of monthly and annual special in-person events.
Concepted and wrote monthly “Travel Insider” department and full-length feature articles detailing vacation travel in northern Michigan; wrote and edited monthly front-of-book pieces and full-length feature articles showcasing the people, places, nature, and lifestyle unique to the region; concepted, wrote, uploaded fresh daily copy and video for magazine's companion website, MyNorth.com.
Additionally: Served as assistant editor, co-planning, writing, and co-editing Traverse's bi-monthly home magazine, Northern Home & Cottage; annual specialty retail-focused publication, Northern Holiday; and bi-annual business travel magazine, Meetings North.
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Travel & Recreation, Home & Lifestyle, Retail/Catalog, Food & Beverage, Healthcare, Finance
Steam Devil Spirits
Michigan rum distillery. Developed print and digital strategy; wrote all in-house and customer-facing content, as well as product labels for Red 8 Silver Rum and Red 8 Aged Rum.
National financial services firm. Write thought leadership articles, blog posts, white paper, custom publications, landing pages, and more. Service lines I cover include taxes and accounting, bookkeeping, IT/cybersecurity, and human resources.
National wholesale hardware distributor. Spearheaded revision of quarterly magazine, The Anvil; wrote and edited all copy for the magazine through 2013, as well as
various promotional print projects.
Trusted Health Works
National travel-nurse staffing company's online staffing platform. Wrote hospital- and healthcare-issue-driven content for the company's The Handoff blog, such as Strategies to Improve Nurse Engagement.
Cordia Senior Residential Club
Luxury senior community. Wrote all website copy and promotional booklet. Cordiatc.com
TABC Toyota – Long Beach
Car manufacturer. Developed and wrote 18-page company promotional brochure.
Advertising/PR agency. As web content editor, I wrote and edited Web media content for agency’s client, American Legacy Foundation, established by the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 states.
SEO firm. Wrote SEO-optimized web copy for a range of client companies seeking high online visibility for their products and services.
Elizabeth Blair Fine Pearls
Retail. Concepted and wrote all website copy for Elizabeth Blair Fine Pearls, a
nationally recognized designer of
pearl jewelry. Elizabethblair.com.
Acura TL/Panasonic ELS Surround
Electronics. Wrote promotional brochure about ELS Surround, Panasonic’s advanced sound system available only in 2004 Acura TL.
State of New York
Wrote New York's "Reality Check Movement" campaign (youth tobacco
education and activism) handbook.
Turtle Creek Casino and Hotel
Custom publication. Wrote promotional materials for state-wide newspaper supplement section.
Custom Publication. Wrote for annual promotional magazine, Boyne Lifestyles,
detailing Boyne Mountain Resort
lodging, amenities, ski and golf retail products.
Coldwell Banker/Schmidt Realtors
Local real estate company. Wrote copy for special sales packages
of multimillion-dollar residential
Bachelor of Arts, Journalism
Michigan State University
Content Marketing Strategy
Awards & Honors
Gold Award: Nature Writing
International Regional Magazine Association
Honorable Mention: History Feature
International Regional Magazine Association
Jack Kerouac Project of Orlando, Florida